PMB CASE STUDY
Aron Sōgi’s SFVEA Program
Followers
Revenue
Table of contents
About
Aron Sōgi is a video strategist, filmmaker, and educator, brings 13+ years of experience from the Hollywood film industry to help entrepreneurs master short-form video marketing.
Inside his Video Impact Accelerator, he turns his cinematic storytelling and complex Hollywood techniques into easy-to-learn tips, proven tools, and valuable resources for entrepreneurs to amplify their video impact and boost their business growth.
His blend of artistic talent, environmental advocacy, and educational insight makes him a unique mentor to help improve his students’ video marketing skills and increase their visibility using only their smartphone. 2500 happy students in his community called Creator Community and 696.6K followers on TikTok.
Scope
Niche: Viral Video Strategy and Short-Form Video Creation
Project Objective: Launching the “Skyrocket Your Views With Just Your Phone” Free Training and the Short-Form Video Entrepreneur Accelerator High Ticket Program
Starting Revenue: $0
Result: $45,000 Revenue within One Month of Workshop
Target Audience: Aspiring Content Creators, Entrepreneurs, Social Media Enthusiasts
Campaign Type(s): Workshop (Webinar) Campaign
Mindset
Challenges:
Aron faced the challenge of transitioning from Hollywood cinematography to creating and teaching viral video strategies on TikTok. Despite his extensive experience, he needed to adapt his skills to fit the short-form video format and make it accessible for his audience. Another significant challenge was conveying the value of his knowledge to a new audience accustomed to free content on social media.
Solution:
To address these challenges, we worked with Aron to develop a compelling personal narrative that highlighted his unique background and mission. By emphasising his expertise and the impact of his work, Aron was able to position himself as a credible and valuable resource. We also helped him understand the importance of pricing his programs appropriately, reflecting the value and potential ROI for his clients.
PROGRAM CREATION
Challenges:
Developing a comprehensive and engaging training program that met the needs of Aron’s diverse audience was critical. Additionally, clearly communicating the benefits and outcomes of the program was essential for attracting and converting potential clients.
Solution:
Through detailed market research and audience analysis, we crafted a 90-minute free educational workshop titled “Skyrocket Your Views With Just Your Phone.”
The workshop covered:
-
How to create videos that make people stop scrolling
-
Why mediocre videos no longer work and what to do instead
-
The four essential points that each of your videos MUST have
At the end of the workshop, Aron introduced his Short-Form Video Entrepreneur Accelerator Program, a 3-month intensive program designed to leverage his Hollywood experience and TikTok strategies for business growth.
This program included:
- 3 Month Program
- Access to 200+ training videos
- 3 weekly Live calls:
Monday: Workshop / Masterclass
Wednesday: Video Audit
Friday: Q&A - Access to replays
- Private Chat Group
- Direct Message Access to Aron
Notion Templates:
- Video Idea Tracker
- Script Writing Assist
- Find your ideal client
BONUS:
- CapCut Mastery
- SCRIBO – Aron’s AI Script Writing tool
Modules:
- Build Your Foundation (Get clear on your goals, and your strengths)
- Content Strategy (Proven strategies that work in all niches)
- Video Idea Generation (Choose the right idea for your next video)
- Script Writing (Learn how to write scripts fast that will get high views)
- Lighting (PRO looking videos with using natural light, or affordable softboxes)
- Recording (Video quality, Being Confident on camera)
- Video Editing (Edit videos faster and make them super engaging)
- Posting (Hashtags, Video Description, SEO, Video Captions)
- AI (Learn how to leverage AI tools and websites to get high views)
- TikTok Mastery (Monetisation, Hidden features, Going Live, Best practices)
Student’s transformation:
- Knowledge of exactly what type of videos works best for their specific niche so no longer wasting time on making videos that don’t work.
- Make sales without sounding salesy, turning their viewers into followers, their followers into fans, and their fans into buying customers who keep coming back for more.
- Know exactly how to spend a minimal amount of time on making videos while getting the maximum amount of the right clients.
- Stand out by miles from their competition by making professional looking videos just using their smartphone, that are also super fun to watch.
Pricing
Challenges:
Determining the right price point for the Accelerator Program was crucial to ensure it was perceived as valuable while being accessible to Aron’s target audience.
Solution:
We assisted Aron in developing a pricing strategy that reflected the high value and potential return on investment of the program. By clearly articulating the unique benefits and outcomes, we ensure clients understand the worth of their investment. The program was priced to attract serious learners while providing Aron with a sustainable business model. Also as for most creators we implemented mindset coaching and mindset shifts as that is one of the most critical element of selling high-ticket products.
Operations and Executions
Challenges:
Balancing the demands of content creation, program development, and business operations posed a significant challenge for Aron. Efficiently managing these tasks was essential for scaling his program.
Solution:
We took on various operational responsibilities, allowing Aron to focus on his strengths in content creation and client interaction. Our support included:
Program development and infrastructure setup
- Program development and infrastructure setup
- Email marketing campaigns
- Sales and setter team management
- Funnel and CRM infrastructure
This division of labour enabled Aron to maintain a high-quality experience for his clients and ensure the smooth operation of his business.
Results
The “Skyrocket Your Views With Just Your Phone” free training webinar was a significant success, leading to 20 new students enrolling in the Short-Form Video Entrepreneur Accelerator Program. Within one month, Aron generated $45,000 in revenue, far exceeding initial expectations.
Testimonial From Aron
RESULTS OF ARON’S STUDENTS
I know, these results are impressive. However, they primarily demonstrate our proficiency in selling. The real test lies in our ability to deliver on our promises. The true measure of success is reflected in the achievements of participants in Aron’s SFVEA Program. Let’s look at some testimonials from Aron’s students to see how effective the program truly is:
"Thank you, Aron! BIG MILESTONE in my Personal Brand and Business"
"Aron empowered me to create videos"
"I reached almost a MILLION views! Thank you Aron!"
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