//

Reezy’s Reselling Academy

Michael Rezendes II (Reezy) is a true underdog story from having been a high school dropout and food stamp recipient selling over $10 MILLION in lifetime sales using Amazon FBA. He began documenting and sharing his journey with the public to inspire thousands of people worldwide to ‘Follow the Hustle.’ His passion is for supporting fellow underdogs and showing them ways to escape the grind. His mission is to continue to help people from around the world through his YouTube channel (475k+), podcast, and social media presence. Through his content, viewers and followers alike can see firsthand what is possible when they start building their own online business that can change their lives.

PBM CASE STUDY

Reezy’s Reselling Academy

0 $

First Year: Result

Table of contents

We Build Systems That Help Creators Scale — Sustainably.Table of contents

Book A Call

Operations and Executions

Challenges:

The time and effort required for program development have strained Reezy’s resources. Balancing content creation, business operations, and program development was overwhelming, particularly for a solo entrepreneur like Reezy who is already stretched thin managing various aspects of his business.

Additionally it’s always a continuous challenge to scale up. Every single campaign, lead magnet, funnel dies after a while. Some stay short some stay long but we always have to be ready to renew ourselves and build out new lead flows, strategies as the Program scales. You will see in great detail how we managed to do it.

Solution:

As we were building out the program we have lifted a big chunk of the responsibility from Reezy’s shoulders. We as The Creators’ League took care of the program creation, sales and setter scripts, sales and setter team management, funnel and CRM infrastructure, funnel copywriting, VSL (Video Sales Letter) script writing, email copywriting, paid ads management, just to mention a few. (Detailed breakdown below.)

As a result Reezy was able to stick to the only thing he loves, teaching Amazon FBA.

This includes 4 major task groups:

–  Creating content for YouTube

–  Creating content for the Students

–  Hosting live calls with the Students

– Having 1:1 calls with the Students

We do everything we can so Reezy spends the majority of his time on these tasks only.

There are a few admin work around teaching students such as scheduling 1:1 calls, reply to questions in the community, email inbox management which is handled by a Virtual Assistant / Community manager (1 person for both roles)

So let’s see how exactly we implemented the program step by step with Reezy and what are the exact responsibilities in terms of operations:

Step 1:

  1. Market and brand research using: (1 week)
    1. the PBM Winning Offer document
    2. IG Story questions
    3. eMail list survey
  2. Creating the Program based on the PBM Winning Offer document (1 week)
  3. Reezy created the Program materials (3 weeks)
  4. We build an eMail launch campaign strategy and wrote and 8 day eMail sequence to the 40k+ eMail list with the CTA of Apply for the so called “Success 100” which is the Reselling Academy’s first 100 students (1 week – parallelly with Reezy’s Program recording)
  5. We have built out the infrastructure (2 weeks- parallelly with Reezy’s Program recording):
    1. Funnel infrastructure (Survey page, book a call page, thank you page)
    2. eMail automation system
    3. CRM system
    4. Hire and Train Sales and Setter Staff with the sales script that you can find the Book’s Bonus materials
    5. Book a call calendar system with Zoom integrated
    6. Community system
    7. Course infrastructure
    8. After sales onboarding flow (eMail sequence, Reezy 1-on-1 scheduling, course and community access)
  6. Once the infrastructure was done, we have scripted each videos that needed to be implemented in the funnel steps. (1 week)
  7. Then Reezy recorded and edited them (2 weeks)
  8. During the launch, we have all monitored the results (eMail open rates, applications) and analysed how the campaign performs.

This is one single launch campaign. But it can go so far, right? 8 days and done.

Step 2:

As a second step we started regular weekly newsletters (3 / week), to keep the communication about the program flowing.

The healthy ratio of Value / Sales letters are 80/20%. 80% being value, 20% being sales. During the campaign period it can be the other way around for a short period of time, so that’s what we did. 2 out of 3 emails were about sales and had CTA of Booking a call for the Reselling Academy.

Then we slowly started to move toward 2 value mail / week and 1 sales mail / week.

This can already be considered as an evergreen campaign that can be ran by a copywriter.

Step 3:

But we did not stop here. We opened a new lead flow, implemented a Free Course Opt-in Page where people can watch a crash course on Amazon FBA to start their journey for free. Lots of people joined and the good part is, within a membership are we can actually see a progress report who consumes the material and who doesn’t. This is valuable insight to our sales team whom to contact.

There are also 2 key elements to increase interaction of people who opt-in to the free course:

  1. We are constantly writing newsletters to these people with valuable information to motivate and nurture them to consume and learn from the free course
  2. We have implemented an email and text message flow so at every major step in the free course, we motivate and nurture people to keep going with it.

 

Step 4:

As a step 4, we launched paid ads towards low ticket digital products. E-books, quick start guides, etc. 

The main target with low ticket products in this industry is to liquidate ad cost, so essentially it’s free attention grab and lead source that can be turned into customers in the high ticket program.

The good part is that it is infinitely scalable beyond the organically built audience that Reezy or any creator has.

The hard part is that the low ticket products have to be really good and valuable as the market gets really saturated with this strategy as you are reading this.

This leads to lot’s of testing, iterations.

All in all, these are the 4 steps that lead us to reach $30-$40k months with Reezy.

If you are reading this considering launching your program you have 2 options in terms of operations.

  1. You hire an agency that does for you so you can exclusively focus on content creation (which is actually the ideal life for a creator such as yourself)
  2. You learn and run the show for yourself

If you choose the first option, feel free to reach out to us, *wink, wink*
If you prefer to run it for yourself, here is a basic infrastructure that you will need to have to run a HighTicket for yourself:

  • Content calendar, regular content production (YouTube, Instagram, TikTok, X)
  • Clean link and bio structure in your social profiles which should lead to 1 single CTA (Call To Action) This is generally a Book a Call or a downloadable freebie so you can build an email list
  • 1 Main Video Sales Letter on your YouTube channel that explains your offer and all of the other videos should lead to this main video. It should also be set as the main video on the channel
  • Calendar (Calendly, GoHighLevel)
  • Sales Funnels (GoHighLevel, Clickfunnels)
  • Membership/Community platform (Skool, GoHighLevel)
  • Payment Gateway (Stripe)
  • Zoom account for sales and coaching calls

Along with the Personal Brand Machine Book and Bonus materials you can have an even more in-depth look into how we operate an entire education business using these tools.

Results

Through our collaborative efforts and strategic interventions, we enabled Reezy to unlock new revenue streams and capitalise on his existing audience base, resulting in an impressive increase in earnings. By generating an extra $173K in the last 7 months alone, our solution not only exceeded Reezy’s expectations but also positioned him for sustained growth and success in the competitive online marketplace.

Launch Results:

  • $41,000 in launch revenue
  • Successfully enrolled first cohort of elite men
  • Established systematic enrollment process
  • Created repeatable webinar-to-enrollment funnel

Testimonial

FEEDBACKS OF MARIO’S STUDENTS