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Mario’s MCC Mastery Program

Mario Prawira is a renowned viral video creator with a substantial following on social media platforms, including 1.1 million followers on TikTok and 714K followers on Instagram. Over the past eight years, Mario has dedicated himself to mastering the art of video creation, focusing on aspects such as scripting, transitions, effects, audio, and the use of various software tools. His expertise has significantly contributed to enhancing the online presence of numerous businesses across various industries.

PMB CASE STUDY

Mario’s MCC Mastery Program

600 M+

Followers

$ 14000

Revenue

Table of contents

We Build Systems That Help Creators Scale — Sustainably.Table of contents

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Scope

Niche: Mobile Video Content Creation
Project Objective: Creating an Education Business (High Ticket Mentorship) around Mobile Content Creation
Starting Revenue: $2,000
Result: $30,000 Revenue from the first webinar
Target Audience: Businesses and individuals seeking to enhance their online presence through mobile video content

Social Links

Mindset

What we had: Mario Prawira, an accomplished viral video creator with significant social media following, faced the challenge of transitioning from content creation to developing a structured mentorship program. Despite his expertise in video creation, creating a high-ticket program required a different mindset and skill set, including curriculum design, strategic planning, and client management.

Challenges:

  1. Transitioning from content creation to program development: This shift necessitated a new approach and skill set.
  2. Overcoming perfectionism and self-doubt: Mario needed to embrace continuous improvement and iteration to navigate the challenges of entrepreneurship.

Solution:

Mario realised the value of a paid high-ticket mentorship program, recognizing that serious learners are willing to pay for high-quality content, a supportive community, and direct access to him for deeper insights. This commitment from students ensures a return on their investment, making the program mutually beneficial.

PROGRAM CREATION

Challenges:

  1. Identifying lucrative offerings: Understanding the unique needs, preferences, and pain points of his audience was crucial.
  2. Articulating the program’s value proposition: Clearly defining the benefits and unique selling points of the program to attract and convert potential customers.

Solution:

We conducted market research and audience analysis to identify the most relevant opportunities for Mario’s program. Using tools such as surveys, feedback from social media, and Mario’s insights, we developed Mario’s product line as follows:

1. High Ticket Webinar Launch:

  • Program: 6 weeks Mobile Content Creation Mentorship
  • Description: This high-ticket offering is the flagship product, providing in-depth mentorship, personalized feedback, and direct access to Mario. The webinar launch creates a sense of urgency and exclusivity, attracting serious participants willing to invest in their skills.
  • Price: Premium pricing reflecting the value of direct mentorship and comprehensive support.

2. $297 MCCM Course:

  • Program: Mobile Content Creation Mastery Course
  • Description: This self-paced course offers the same content as the high-ticket mentorship but without direct access to Mario. It’s designed for those who prefer to learn independently while still benefiting from Mario’s expertise.
  • Price: $297, making high-quality content accessible at a lower price point.

3. PBM Low-ticket Front-end Products

  • $8 Short-Form Video Secrets Course:
    • Description: An introductory course providing essential tips and tricks for creating engaging short-form videos. This product serves as a low-risk entry point for new customers.
    • Price: $8, designed to attract a wide audience and generate initial interest.
  • $99 Mobile Content Bundle:
    • Description: A comprehensive bundle including various resources and tools for mobile content creation. This product is positioned as a mid-tier offering, providing significant value at an affordable price.
    • Price: $99, offering a balance of affordability and value.
  • $27 Transition Pack:
    • Description: A specialised pack focusing on mastering video transitions, one of Mario’s key strengths. This product targets creators looking to enhance their video editing skills.
    • Price: $27, making it an attractive add-on for existing customers or a standalone purchase for new ones.

Pricing

Challenges:

Determining the right price point required thorough market research and consideration of perceived value.

Solution:

We provided guidance in refining Mario’s pricing strategy, focusing on the ROI for students. The program was priced based on the expected return on investment, ensuring students could see tangible results within a few months of completing the course.

Pricing Strategy:

  • Target ROI: Students should be able to recoup their investment within 3-9 months by leveraging the skills learned in the course to create viral video content for businesses.

Operations and Executions

Challenges:

Balancing content creation, business operations, and program development was overwhelming for Mario. Additionally, scaling the program required ongoing effort and innovation.

Solution:

Our team took on significant responsibilities, allowing Mario to focus on content creation and teaching. We handled program creation, sales scripts, team management, funnel and CRM infrastructure, copywriting, and ads management.

Implementation Steps:

  1. Market and Brand Research: Using surveys and feedback to identify the program’s structure and content.
  2. Program Creation: Mario created the course materials while we built the email launch campaign and program infrastructure.
  3. Launch Strategy: An 8-day email sequence targeting Mario’s audience, driving them to apply for the mentorship program.
  4. Ongoing Engagement: Weekly newsletters to maintain communication, nurture leads, and drive continuous enrollment.

Operational Breakdown:

  • Content Creation: Mario focused on creating course content, YouTube videos, and live calls.
  • Support Structure: A virtual assistant managed scheduling, community engagement, and customer inquiries.

Results

Mobile Content Creation Coaching Program that has helped many business owners learn content production for their business. First initial launch grossed $27,000 organically.

Testimonial

RESULTS OF REEZY’S STUDENTS

I know, these results are great. But it only proves that we are good at selling. Let’s see if we were good at delivering the service as well. Which can be only measured by the success of the Creator’s Program. So we will share a couple of Case Studies from Reezy’s students: